Strategi Badan Usaha Milik Desa “Amanah” Dalam Pengelolaan Wisata Di Era Digital

Sudarman Sudarman; Andi Sinrang; Erfina Erfina

doi:10.31764/jiap.v13i1.28170

Strategi Badan Usaha Milik Desa “Amanah” Dalam Pengelolaan Wisata Di Era Digital

Sudarman Sudarman, Andi Sinrang, Erfina Erfina

Abstract

This research aims to analyze the strategy of Village-Owned Enterprises (BUMDes) Amanah in managing Pattumba Waterfall tourism in the digital era. A phenomenological qualitative approach was used to provide an in-depth description of the role of the Local Government and BUMDes in the management of this tourist attraction. Data were obtained through direct observation, structured interviews with various stakeholders, and related documentation. Data were analyzed using Nvivo 12 Plus software to support thematic analysis and identify important patterns. The research findings show that advances in Information and Communication Technology (ICT) have contributed significantly to tourism promotion and management through digital platforms such as social media and online ticket reservation systems. The use of digital technology has helped improve the efficiency of recording visitor information and managing daily operations. However, challenges such as the lack of adequate infrastructure and the low digital literacy of the local community still pose obstacles. The implication of this research is that proper utilization of ICT can increase the visibility and attractiveness of tourist destinations, as well as support more efficient management. The original value of this research lies in the in-depth analysis of the role of BUMDes Amanah and the use of digital technology in tourism management, which can serve as a reference for the development of similar strategies in other areas.

Keywords

Administrasi Publik, Digitalisasi, Ekowisata, Infrastruktur, Manajemen Pariwisata.

Full Text:

PDF

References

Ananga, E. O., Naiga, R., Agong’, S. G., Njoh, A. J., & Vickers, H. P. (2021). Examining the contribution of community participation in water resource production and management: perspectives from developing countries. SN Social Sciences, 1(1), 1–20. https://doi.org/10.1007/s43545-020-00050-0

Ardyan, E., Boari, Y., Akhmad, A., Yuliyani, L., Hildawati, H., Suarni, A., Anurogo, D., Ifadah, E., & Judijanto, L. (2023). Metode Penelitian Kualitatif dan Kuantitatif: Pendekatan Metode Kualitatif dan Kuantitatif di Berbagai Bidang. PT. Sonpedia Publishing Indonesia.

Ashrofil, M., Sadat, A., & Lawelai, H. (2024). Transformasi Digital Dalam Meningkatkan Efektivitas Kinerja Pemerintah Daerah. Jurnal Ilmiah Muqoddimah : Jurnal Ilmu Sosial, Politik, Dan Humaniora, 8(3), 960. https://doi.org/10.31604/jim.v8i3.2024.960-966

Bonilla-Quijada, M., Tugores-Ques, J., & Olmo Arriaga, J. L. (2021). Promotion of urban tourism: insights into user engagement on social media. Information Technology & Tourism, 23(4), 611–632. https://doi.org/10.1007/s40558-021-00213-6

Burgos, A., & Mertens, F. (2017). Participatory management of community-based tourism: A network perspective. Community Development, 48(4), 546–565. https://doi.org/10.1080/15575330.2017.1344996

Duman, M. C., & Binbasioglu, H. (2023). Sustainable management with big data: A systematic review on tourism. In Impact of Industry 4.0 on Sustainable Tourism: Perspectives, Challenges and Future (pp. 45–79). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80455-157-820231004

Istanto, I., Ali, H., Siolemba Patiro, S. P., & Damarwulan, L. M. (2023). Big Data Utilization on Tourism Marketing in Post-Pandemic Recovery Ear: Future Prospect for Indonesia. Jurnal Manajemen Indonesia, 23(2), 143. https://doi.org/10.25124/jmi.v23i2.5481

Komppula, R. (2016). The role of different stakeholders in destination development. Tourism Review, 71(1), 67–76. https://doi.org/10.1108/TR-06-2015-0030

Kosgey, N. C. (2020). Effects of Community Participation on Sustainability of Water Projects in Makueni County, Kenya. Engineering, Construction and Architectural Management, 25(1), 1–9.

Lawelai, H., Sadat, A., Suherman, A., Alfinta, M. A., & Ishaq, L. M. A. (2023). How can Digital Tourism Big Data Analysis Unlock Untapped Tourism Potential? Jurnal Studi Ilmu Pemerintahan, 4(2), 219–230. http://jurnal-umbuton.ac.id/index.php/jsip/article/view/5190%0Ahttps://jurnal-umbuton.ac.id/index.php/jsip/article/download/5190/2572

Lawelai, H., Suherman, A., Sadat, A., Wijaya, A. A. M., & Hanifa, L. (2023). Digital Marketing Training to Increase Business Competitiveness for Village-Owned Enterprises (BUMDes) in South Buton Regency. Society : Jurnal Pengabdian Masyarakat, 2(1), 31–37. https://doi.org/10.55824/jpm.v2i1.233

Lestaluhu, M., & Lawelai, H. (2024). The Interconnected Factors of Migrant Land Issues for Sustainable Urban Development. Jurnal Ranah Publik Indonesia Kontemporer (Rapik), 4(1), 49–59. https://rapik.pubmedia.id/index.php/rapik/article/view/69

Moreno-Mendoza, H., Santana-Talavera, A., & León, C. J. (2019). Stakeholders of cultural heritage as responsible institutional tourism product management agents. Sustainability (Switzerland), 11(19), 5192. https://doi.org/10.3390/su11195192

Nogueira, S., & Carvalho, J. (2024). The Importance of Technology and Digital Media to Promote Tourism Destinations: A Conceptual Review. In R. J.L., dos S. J.P., D. R. A. M., & R. L.P. (Eds.), Smart Innovation, Systems and Technologies (Vol. 344, pp. 515–525). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-981-99-0333-7_37

Nuraeni, Y. A., Fiansi, F., Yati, Y., Yani, R. A., Waruwu, F., Sirna, I. K., Erwandy, E., Asrianti, A., Lestari, R. R. H. S., Satar, M., & Lawelai, H. (2025). Manajemen Sumber Daya Manusia (MSDM) Sektor Publik (R. M. Kusumah & R. R. Hanawidjaya (eds.); 1st ed.). Widina Media Utama.

Pencarelli, T. (2020). The digital revolution in the travel and tourism industry. Information Technology and Tourism, 22(3), 455–476. https://doi.org/10.1007/s40558-019-00160-3

Plichta, J. (2019). The co-management and stakeholders theory as a useful approach to manage the problem of overtourism in historical cities – illustrated with an example of Krakow. International Journal of Tourism Cities, 5(4), 685–699. https://doi.org/10.1108/IJTC-12-2018-0107

Revida, E., Ismail, R., Lumbanraja, P., Trimurni, F., Sembiring, S. A. B., & Purba, S. (2023). Village Owned Enterprises Governance (BUMDes) Based on the Tourism Village Development. International Journal of Sustainable Development and Planning, 18(10), 3341–3346. https://doi.org/10.18280/ijsdp.181034

Rian, A., Fatah, Z., & Haryati, E. (2023). Pengembangan Pariwisata berbasis Masyarakat di Wisata Bahari Tlocor Desa Kedungpandan Kecamatan Jabon Kabupaten Sidoarjo. Soetomo Administrasi Publik, Edisi Khusus: Tema Pemberdayaan, 269–288.

Sadat, A., Lawelai, H., Hastuti, H., Tasmin, L. O., Nurfaiza, N., & Restiani, S. A. (2023). Digital Tourism Training for Tourism Awareness Groups in Galanti Village, Buton Regency. Society : Jurnal Pengabdian Masyarakat, 2(1), 25–30. https://doi.org/10.55824/jpm.v2i1.234

Sagena, U., Lawelai, H., Dema, H., Sundari, S., Hardianti, H., & Irawati, I. (2023). Metode Penelitian Sub Rumpun Ilmu Politik (Teori & Referensi berbasis Studi Kasus). Sonpedia Publishing Indonesia.

Salma, S., Wijaya, A. A. M., Basir, M. A., & Lawelai, H. (2022). Community Based Tourism in The Development of Sustainable Tourism in Baubau City. APLIKATIF: Journal of Research Trends in Social Sciences and Humanities, 1(1), 28–38. https://doi.org/10.59110/aplikatif.v1i1.32

Sari, D. P. (2018). Apakah Ada Peranan Aktivitas Wisata Dalam Peningkatan Ekonomi Daerah Di Kota Bogor? Barista: Jurnal Kajian Bahasa Dan Pariwisata, 5(1), 12–22.

Schuhbauer, S. L., & Hausmann, A. (2022). Cooperation for the implementation of digital applications in rural cultural tourism marketing. International Journal of Culture, Tourism, and Hospitality Research, 16(1), 106–120. https://doi.org/10.1108/IJCTHR-08-2020-0171

Su, M. M., & Wall, G. (2014). Community participation in tourism at a world heritage site: Mutianyu great wall, Beijing, China. International Journal of Tourism Research, 16(2), 146–156. https://doi.org/10.1002/jtr.1909

Syamsuddin, M., Achmad, F. Y. N., & Lawelai, H. (2023). Kesiapan Dinas Pariwisata Dalam Mengelolah Smart Tourism Pengembangan Wisata Di Kota Baubau. Jurnal Inovasi Penelitian, 4(2), 339–350. https://stp-mataram.e-journal.id/JIP/article/view/2658

Tuohino, A., & Konu, H. (2014). Local stakeholders’ views about destination management: who are leading tourism development? Tourism Review, 69(3), 202–215. https://doi.org/10.1108/TR-06-2013-0033

Verhun, A., Buntova, N., Boretska, N., Borysova, O., & Shevchuk, S. (2022). Digital Tools for the Development of the Hospitality and Tourism Industry in the Context of a Digitized Economy. Economic Affairs (New Delhi), 67(4), 869–876. https://doi.org/10.46852/0424-2513.4s.2022.20

Wahid, S. H., Kususiyanah, A., Sirait, W. Y., & Umbar, K. (2023). Analisis data kualitatif menggunakan Nvivo. Publica Indonesia Utama.

Wulandari, C. (2021). Optimizing the Use of Social Media as a Brand Destination-based Promotional Media for Glagah Wangi Istambul Beach in Demak. Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement), 7(3), 201. https://doi.org/10.22146/jpkm.65197

Yang, X., Zhang, L., & Feng, Z. (2024). Personalized Tourism Recommendations and the E-Tourism User Experience. Journal of Travel Research, 63(5), 1183–1200. https://doi.org/10.1177/00472875231187332

Yuli, S. B. C., Septiani, E., Pramuja, R. A., Supiandi, & Najmudin, M. (2023). Tourism Development and Local Community Welfare: A Case Study of the Mandalika Special Economic Zone. Journal of Environmental Management and Tourism, 14(4), 2097–2106. https://doi.org/10.14505/jemt.v14.4(68).21

DOI: https://doi.org/10.31764/jiap.v13i1.28170