INOVASI PAKET WISATA BERBASIS SISTEM INFORMASI GEOGRAFIS (Studi Kasus: CV Holiday Indonesia, Kabupaten Balukumba)
Abstract
Abstrak: Turunnya pandemi Covid-19 memberikan tantangan dalam inovasi paket wisata yang aman dan berkualitas. Tujuan penelitian ini untuk mengusulkan inovasi dalam pembuatan paket wisata di CV. Holiday Indonesia. Penelitian berjenis kualitatif dengan deskriptif. Pengumpulan data dengan teknik wawancara dan dokumentasi. Analisis data menggunakan teknik deskriptif dan langkah kualitatif reduksi data, penyajian data, dan kesimpulan. Hasil penelitian menunjukkan bahwa pemanfaatan Sistem Informasi Geografis Pariwisata Kabupaten Bulukumba bermanfaat untuk mengetahui letak lokasi atraksi wisata, akomodasi dan aksesibilitas. Sistem Informasi Geografis Pariwisata CV. Holiday Indonesia. bermanfaat untuk memasarkan produk wisata yang dikelolah oleh perusahaan, Produk Paket Wisata yang dapat di pasarkan melalui website berbasis sistem infomasi geografi menggunakan model stopover yang terdiri dari Pantai Apparalang, Pantai Tanjung Bira, Pulau Liukang dan Pusat Pembuatan Kapal Phinisi di Tana Beru’dengan rute selama 2 Hari 1 Malam. Penelitian ini merekomendasikan kepada CV. Holiday Indonesia untuk menyusun model website pemasaran pariwisata berbasis sistem informasi geografi. Serta diperlukan uji coba produk sebelum dikembangkan.
Abstract: The decline of the Covid-19 pandemic presents a challenge in innovating safe and quality tour packages. The purpose of this study is to advocate innovation in making tour packages at CV. Indonesian Holidays. This type of research is qualitative with descriptive. Collecting data with interview and documentation techniques. Data analysis used descriptive analysis techniques and qualitative data reduction steps, data presentation, and conclusions. The research results show that the use of the Bulukumba Regency Tourism Geographic Information System is useful for finding out the location of tourist attractions, accommodation and accessibility, CV Tourism Geographic Information System. Indonesian Holidays. useful for marketing tourism products managed by the company, Tour Package Products which can be marketed through websites based on geographic information systems using a stopover model consisting of Apparalang Beach, Tanjung Bira Beach, Liukang Island and the Phinisi Shipbuilding Center in Tana Beru' with a route of 2 Day 1 Evening. This research recommends to CV. Holiday Indonesia to develop a tourism marketing website model based on geographic information systems. As well as required product trials before being developed.
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DOI: https://doi.org/10.31764/geography.v12i1.20836
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