Endorsement Decision on Instagram Jimny Katana Gallery

Jaya Ramadaey Bangsa, Edi Noersasongko, Mahmud Mahmud

Abstract


Abstract: The increase in internet usage was directly proportional to the use of social media. Initially used only for communication, social media became a platform for purchasing and selling products and services. Instagram was utilized to facilitate the buying and selling process due to its professional features. Users with few followers typically employed endorsement services for Instagram accounts with many followers and reach, including Jimny Katana Gallery. Jimny Katana Gallery's Instagram account had 21,300 followers and a reach of over 100,000 accounts. The rate charged for endorsement services was Rp35,000. Users of endorsement services at Jimny Katana Gallery trusted this service because there were already several followers, and the admin sent real-time insights to each potential service user. The amount of reach on each endorsed upload was also determined by the quality of the image sent by the client. The better the quality of the uploaded image, the higher the visit rate on the upload.

Keywords


Instagram endorsement, Jimny Katana, gallery promotion.

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