The Role of Social Media in Shifting Communication Patterns and Societal Lifestyle Changes

Ismi Ainun Nada, Geoffrey Aondolumun Ayua, Onoshakpokaiye E. Odiri, Abdillah Abdillah, Syaharuddin Syaharuddin

Abstract


Abstract: Thisstudy investigated the role of social media in changing communication patterns and societal lifestyles. Employing the Systematic Literature Review method, this research delves into the role of social media in altering communication patterns and societal lifestyles. Through the analysis of various relevant studies, it is evident that social media serves not only as a tool for interaction but also significantly influences the fundamental ways in which we communicate and interact. The findings of this research reveal that the use of social media has escalated global information access, impacted language usage, particularly among the younger generation or students, and influenced the behaviors and attitudes of adolescents towards official national languages. Additionally, social media has become an integral part of societal lifestyles, especially among students. Its ability to facilitate participation in social activities via the internet, irrespective of distance, space, or time, underscores its significant role in shaping communication patterns and societal lifestyles. Platforms such as Facebook, Twitter, Instagram, and TikTok enable individuals to easily connect and interact with others, as well as access a variety of content that influences their perceptions and preferences. Thus, this research provided a better understanding of the impact of social media within the social and cultural contexts of society and its implications in responding to the evolving changes inthe digital era of the 21st century.

Keywords


social media, communication patterns, societal lifestyles

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