Pengembangan Sentra Ekonomi Kreatif Berbasis Wilayah: Integrasi Pembiayaan, Pemasaran, dan Penguatan Kapasitas di Kabupaten Badung

I Gusti Ngurah Widya Hadi Saputra, Desak Made Febri Purnama Sari, Putu Sri Arta Jaya Kusuma, I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik, Ni Putu Dera Yanthi, Ni Nyoman Sri Wisudawati, Muhamad Syahnakri, Sang Ayu Made Dwi Riyanasari, I Gusti Ayu Ngurah Lita Rumiati

Abstract


Ekonomi kreatif menjadi jalur strategis diversifikasi ekonomi daerah ketika budaya, pariwisata, dan ekonomi digital saling beririsan. Penelitian ini menganalisis pembiayaan, pemasaran-distribusi, serta pembinaan dan penguatan kapasitas dalam pengembangan sentra ekonomi kreatif di Kecamatan Abiansemal dan Kuta Utara, Kabupaten Badung. Desain mixed methods mengintegrasikan survei terhadap 40 pelaku ekonomi kreatif, wawancara mendalam dengan 10 perwakilan subsektor potensial, observasi lapangan, studi dokumentasi, dan FGD pentahelix yang melibatkan 15 peserta. Data kuantitatif dianalisis secara deskriptif dan dengan korelasi Spearman, sedangkan data kualitatif dikodekan secara tematik dan ditriangulasi antar-sumber. Pembinaan-penguatan kapasitas dan pemasaran-distribusi masing-masing memperoleh skor rata-rata 3,5, sedangkan pembiayaan 3,1. Ketiga aspek berkorelasi positif dan signifikan. Temuan kualitatif menunjukkan lintasan pengembangan yang berbeda: Abiansemal lebih kuat pada budaya, kriya, komunitas, dan sumber daya lokal, sedangkan Kuta Utara lebih terhubung dengan pariwisata, gaya hidup, desain, jasa kreatif, dan pasar digital. Temuan mendukung kebijakan ekosistem yang terintegrasi dengan implementasi berbasis karakter wilayah, serta menempatkan pembiayaan sebagai pengungkit lintas aspek yang terhubung dengan peningkatan kapasitas, digitalisasi, inovasi, perluasan pasar, dan jejaring.


Keywords


ekonomi kreatif; sentra kreatif; pengembangan berbasis wilayah; pembiayaan; pemasaran digital; penguatan kapasitas

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DOI: https://doi.org/10.31764/jabb.v7i2.43733

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