The Contribution of Mangrove Forest to Coastal Household Income in East Lombok, Indonesia

M B Hak, R Nuryadin, M D Fadlli, A Furkan

Abstract


Abstract: This research on Digital Marketing Strategy Analysis in Reminding Sampang Regency's Superior Products highlighted the importance of empowering Small and Medium Industries through effective digital marketing strategies. Although the contribution of MSMEs to economic growth and employment in Indonesia is quite significant, there is still a research gap in understanding the challenges MSMEs face in expanding their marketing scale. This study aimed to analyze the application of digital marketing in small and medium industries in Sampang Regency and its challenges. This study used a qualitative descriptive approach to present informants from the Head of the Cooperatives, Industry, and Trade Service and superior product business actors and consumers. The main findings revealed the value of digital marketing strategies in increasing exposure and sales of Sampang Regency's exceptional products, with the need for more technology. Implications of this study included the need for ongoing training, education, and collaboration to support local products and increase the effectiveness of digital marketing in developing superior products.

 


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