The Effect of Job Satisfaction on Employee Loyalty at Nahdlatul Ulama University of North Sumatera

Abstract

Abstract: Employee loyalty is reflected in the attitude and actions of devoting their abilities and expertise, carrying out tasks with responsibility, discipline, and honesty at work, creating good working relationships with superiors, co-workers, and subordinates in completing tasks, creating a supportive and pleasant atmosphere at work, maintaining the image of the school and the willingness to work for a longer period of time. This study used a quantitative approach. The method used in this research is a survey method with a causal form with path analysis. The population and sample in this study were employees of Nahdlatul Ulama University of North Sumatra. The results of a simple correlation analysis between job satisfaction and loyalty have a correlation coefficient of r12 0.568 and a path coefficient value of ρ21 0.431. This means that job satisfaction will have a direct effect on loyalty. Job satisfaction has a direct positive effect on loyalty, in the sense that an increase in job satisfaction provided will have an impact on increasing employee loyalty.