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Analisis Sentimen Penonton Pada Video Habib Ja’Far Melalui Aplikasi MAXQDA
Abstract
Abstrak: Jeda Nulis adalah sebuah channel Youtube milik ulama muslim muda ternama di Indonesia yaitu Habib Husein Ja’far Al Hadar. Adapun isi konten – konten dakwah Habib Ja’far Al Hadar antara lain memiliki sasaran para kaum muda muda millennial di Indonesia. Salah satu contohnya adalah konten video yang berjudul “Avenger Endgame” yang berisi obrolan para beberapa pemuka agama di Indonesia yang membahas tentang Toleransi Beragama. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana respon Netizen Indonesia dalam menyikapi dan berkomentar dalam konten tersebut yang dimana tema dari konten tersebut cukup sensitif bagi beberapa masyarakat. Metode penelitian yang digunakan adalah metode analisis sentimen dengan dibantu menggunakan aplikasi MAXQDA. Konten yang berjudul “Avenger Endgame” tersebut tentunya dapat membuat prespektif baru dalam konteks Toleransi Beragama di Indonesia, bagaima respon Netizen Youtube Indonesia apakah setuju atau tidak setuju tentang pesan – pesan yang di sampaikan tentang Toleransi Beragama dalam konten tersebut.
Abstract: Jeda Nulis is a Youtube channel owned by a well-known young Muslim cleric in Indonesia, namely Habib Husein Ja'far Al Hadar. The content of Habib Ja'far Al Hadar's proselytizing content, among others, has the target of young millennial young people in Indonesia. One example is the video content entitled "Avenger Endgame" which contains chats between several religious leaders in Indonesia discussing Religious Tolerance. The purpose of this study is to find out how Indonesian netizens respond to and comment on the content where the theme of the content is quite sensitive for some people. The research method used is the sentiment analysis method assisted by the MAXQDA application. The content entitled "Avenger Endgame" can certainly create a new perspective in the context of Religious Tolerance in Indonesia, such as the response of Indonesian Youtube Netizens whether they agree or disagree about the messages conveyed about Religious Tolerance in the content
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DOI: https://doi.org/10.31764/jail.v7i1.19356
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