PENINGKATAN KUALITAS, KUANTITAS, DAN STRATEGI PEMASARAN PRODUK OLAHAN BROWNIES DARI TEPUNG MOCAF DI UNIT USAHA BROWNIES SINGKONG KATINENUNG DALAM RANGKA MENINGKATKAN PENJUALAN PRODUK

Abstract

Abstrak: Unit usaha brownies katinenung memiliki permasalahan yaitu terbatasnya pengetahuan CPPB-IRT dan pemasaran online, proses produksi belum maksimal, lingkungan produksi masih kurang memadai, serta desain dan label kemasan kurang menarik dan informatif. Program ini bertujuan meningkatkan kualitas dan kuantitas brownies mocaf katineung melalui peningkatan pengetahuan mengenai CPPB-IRT, diversifikasi produk, pengemasan, dan pemasaran online serta keterampilan dalam pengolahan brownies kering. Mitra kegiatan adalah masyarakat produktif bernama Unit Usaha Brownies Singkong Katineung yang berlokasi di Kec. Ngamprah, Kabupaten Bandung Barat yang terdiri dari 3 orang mitra. Metode yang digunakan adalah: penyuluhan, praktek dan pendampingan serta hibah peralatan pengolahan. Beberapa kegiatan untuk menyelesaikan permasalahan berupa sosialisasi CPPB-IRT, diversifikasi produk, pengemasan dan pelabelan, pengujian umur simpan dan nutrition facts, serta hibah bahan dan alat produksi. Sistem evaluasi dilakukan dengan membandingkan persentase hasil pre-tes dan post-tes dan disajikan dalam bentuk grafik. Hasil pengabdian menunjukkan terjadi peningkatan pengetahuan dan keterampilan CPPB-IRT sekitar 80%, diversifikasi olahan brownies sekitar 85%, pengemasan dan pelabelan 82%, serta pemasaran online sekitar 78%. Indikator keberhasilan kegiatan ini adalah peningkatan pengetahuan mitra, perbaikan ruang produksi dan sanitasi sesuai CPPB-IRT, pengujian nutrition facts dan umur simpan, dan peningkatan omzet.

Abstract: The Katinenung Brownies business unit has problems, namely limited knowledge of CPPB-IRT and online marketing, the production process is not optimal, the production environment is still inadequate, and the packaging design and labels are less attractive and informative. This program aims to improve the quality and quantity of mocaf katineung brownies by increasing knowledge regarding CPPB-IRT, product diversification, packaging and online marketing as well as skills in processing dry brownies. The activity partner is a productive community called the Katineung Cassava Brownies Business Unit in Kec. Ngamprah, West Bandung Regency, consisting of 3 partners. The methods used are counseling, practice, mentoring, and grants of processing equipment. Several activities to resolve problems include CPPB-IRT socialization, product diversification, packaging and labeling, shelf life testing, nutrition facts, and materials and production equipment grants. The evaluation system compares the percentage of pre-test and post-test results and is presented in graphical form. The results of the service showed that there has been an increase in CPPB-IRT knowledge and skills by around 80%, diversification of processed brownies by around 85%, packaging and labeling by 82%, and online marketing by around 78%. Indicators of the success of this activity were increasing partner knowledge, improving production space and sanitation according to CPPB-IRT, testing nutrition facts and shelf life, and increasing turnover.