Development of Agribusiness with the Halal Tourism Concept to Enhance Local Economy in Rural Areas

Ilham Komarudin, Singgih Purnomo, Retna Dewi Lestari, Aris Prio Agus Santoso

Abstract


Abstract: The lack of effective integration between the agribusiness and halal tourism sectors has hindered rural economic development in Indonesia, despite the potential of combining both to improve community welfare, create jobs, and support sustainable growth. This study aims to explore the potential and strategies for developing agribusiness based on halal tourism to enhance the local economy in rural areas. A qualitative approach with descriptive-analytical and conceptual analysis is employed to examine the integration of agribusiness and halal tourism in rural economic development through literature review and theoretical analysis. The findings reveal that halal tourism integrates Islamic principles into all aspects of service and destination management, including halal food provision, prayer facilities, ethics, and social responsibility. This concept has evolved through innovative models that incorporate digital technology, behavioral theory, and a staged approach to destination development. One notable model is the Holistic Smart Syariah Tourism (HSST) Model, which combines five key elements: smart ecosystem integration, behavioral insight, staged destination development, predictive intelligence, and governance & branding synergy. The HSST approach can stimulate local economic growth, create jobs, strengthen rural identities based on Islamic values, and enhance the global competitiveness of halal products.

Keywords


Agribusiness Development; Halal Tourism; Local Economy

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References


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