The Role of Social Media in the Formation of Young Generation's Islamic Identity: A Systematic Review of Islamic Lifestyle Trends

Abstract

Abstract: This study aims to examine the role of social media in the formation of young people's Islamic identity through a library research approach with an integrative review design. This study reviews literature from 2015 to 2024 obtained through Google Scholar, Scispace, DOAJ, and Scopus databases. The study results show that social media plays a dual role as a space for spiritual expression and a field of contestation of Islamic ideology. Young Muslims use digital platforms to shape and visualize their religious identity through Islamic content, symbols and lifestyle narratives. On the other hand, social media has also become a site of rivalry between progressive and conservative Islamic ideologies, raising issues of authority and authenticity of Islamic representations. Thematic analysis identifies that online movements such as #IndonesiaTanpaJIL reflect a strategy of digitizing Islamic values combined with popular culture. The findings confirm that social media functions as a new public space that enables the transformation of Islamic identity while presenting ethical and sociological challenges. This study recommends the need for Islamic digital literacy as a strategic approach in shaping an adaptive and reflective Muslim community in the digital era.