Islamic Digital Communication and the Changing Meanings of Religious Values: A Discourse Analysis of AI and Social Media

Hairul Hatami, Hastin Umi Anisah, Rizky Salsabila Fitri, Acmad Fauziannor

Abstract


Abstract: Digitalization has transformed religious communication, influencing how Islamic values are disseminated and understood. This study explores the mediatization of tabayyun (verification of information) based on QS. Al-Hujurat 49:6 in digital spaces, focusing on Instagram, TikTok, and Islamic AI chatbots. Using Discourse Analysis within the framework of Mediatization of Religion (Stig Hjarvard), this research examines (1) classical Islamic texts, (2) digital dakwah videos accumulating to 120 minutes on social media, (3) 300-500 user comments, and (4) 3-5 AI-powered Islamic chatbots. The objective is to identify how tabayyun undergoes substitution, amplification, or adaptation in digital religious discourse. Findings indicate that algorithm-driven engagement, audience interactivity, and AI-generated responses contribute to shifts in religious narratives. This research provides insights into how AI and social media mediate Islamic teachings, shaping contemporary understandings of tabayyun in the digital era.


Keywords


Digital Islam, Tabayyun, Social Media, AI Chatbots, Mediatization of Religion, Discourse Analysis

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References


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