Getting to Know Intellectual Property Rights Law for Young Content Creators

Gusni Cahaya Putri, Evandito Raihan Prayoga, Aris Prio Agus Santoso, Singgih Purnomo

Abstract


Abstract: The development of digital technology has given birth to a generation of young content creators who are actively producing creative works through various social media platforms. However, the lack of understanding of Intellectual Property Rights (IPR) law has led to many works not being legally protected, making them vulnerable to violations such as plagiarism and piracy. This study aims to analyze how the legal protection of IPR, especially copyright and trademarks, can provide legal certainty for young content creators in Indonesia. The method used is a normative juridical approach, by examining laws and regulations, legal literature, and legal protection theory. The results show that although IPR regulations are available and cover various important aspects, their implementation is not optimal due to low legal literacy and lack of access to protection procedures. Therefore, more inclusive legal educational and socialization efforts are needed, so that young creators can understand and make the most of their legal rights in the digital economy era.

Keywords


Intellectual Property Rights, Content Creator, Copyright, Trademark, Legal Protection, Legal Literacy.

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References


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