Islamic Lifestyle Trends Among the Younger Generation: A Systematic Review of the Role of Social Media and Influencers

Heri Yandani, Endang Rahmawati, Suhadah Suhadah

Abstract


Abstract: This study aims to explore the dynamics of Islamic lifestyle trends among youth through a systematic review of the roles of social media and influencers. Employing a library research approach with the integrative review method, the study synthesizes various empirical findings published between 2015 and 2024, sourced from academic databases such as Google Scholar, DOAJ, Scopus, and Scispace. Inclusion and exclusion criteria were applied to ensure the relevance and credibility of sources. Thematic synthesis was used to analyze selected articles, focusing on key variables such as Islamic lifestyle, social media, youth, and the role of influencers. The findings reveal that social media and Muslim influencers significantly shape the Islamic identity of young people, influencing their spirituality, appearance, and daily lifestyle. However, this phenomenon is also marked by challenges such as the commercialization of religious values and ideological contestation within Islam. The study underscores the importance of religious digital literacy and the need for inclusive, moderate online spaces. These findings contribute theoretically to contemporary Islamic studies and digital communication, while also offering directions for future research on da'wah strategies in the new media era.

Keywords


Islamic Lifestyle, Muslim Influencer, Social Media,Youth Generation.

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References


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