ECOPRENEUR MUDA BERDAYA: PEMBERDAYAAN MAHASISWA MELALUI USAHA HIJAU INOVATIF BERBASIS KEARIFAN LOKAL DAN EKOLOGI BERKELANJUTAN

Miftakhur Rohman, Muhammad Iqbal Mustofa, Fitria Nur Masitoh, Darul Abror, Devi Tridayanti

Abstract


ABSTRAK                                                                            

Isu lingkungan dan ekonomi lokal yang tidak berkelanjutan menjadi tantangan yang nyata di kalangan generasi muda, khususnya mahasiswa. Pengabdian ini bertujuan untuk memberdayakan mahasiswa melalui pendekatan ecotechnopreneurship yang memadukan konsep usaha hijau, kearifan lokal, dan literasi ekologi. Kegiatan dilaksanakan dalam bentuk workshop, praktikum, dan pendampingan selama tiga bulan dengan melibatkan 30 mahasiswa dari Program Studi Pendidikan Ekonomi. Evaluasi dilakukan melalui pre-post test, observasi kegiatan, dan testimoni peserta. Hasil menunjukkan adanya peningkatan pemahaman sebesar 85% terhadap konsep ecopreneurship, serta 60% peserta telah berhasil membuat prototipe produk usaha hijau berbasis bahan lokal (seperti produk ramah lingkungan dari limbah organik dan ecoprint). Pengabdian ini berkontribusi pada peningkatan kesadaran ekologis dan inisiatif kewirausahaan hijau di kalangan mahasiswa

 

 

Kata kunci: Ecopreneurship; Green Economy; Kearifan Lokal; Literasi Ekologi; Pemberdayaan Mahasiswa.

 

 

 

ABSTRACT

Environmental and unsustainable local economic issues pose a real challenge among young people, particularly university students. This initiative aims to empower students through an ecotechnopreneurship approach that combines green business concepts, local wisdom, and ecological literacy. The activities were conducted in the form of workshops, practical sessions, and mentoring over a three-month period, involving 30 students from the Economics Education Program. Evaluation was conducted through pre-post tests, activity observations, and participant testimonials. Results showed an 85% increase in understanding of ecopreneurship concepts, with 60% of participants successfully creating prototypes of green business products using local materials (such as environmentally friendly products made from organic waste and ecoprint). This initiative contributes to enhancing ecological awareness and green entrepreneurship initiatives among students.

 

 

Keywords: Ecopreneurship; Green Economy; Local Wisdom; Ecological Literacy; Student Empowerment.


Keywords


Ecopreneurship; Green Economy; Local Wisdom; Ecological Literacy; Student Empowerment

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References


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DOI: https://doi.org/10.31764/jce.v4i1.31848

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