Mendorong inovasi kewirausahaan perempuan melalui literasi digital di GMIT Genesaret Danau Ina

Ronald P. C. Fanggidae, Yonas Ferdinand Riwu, Yuri Sandra Faah, Yoan Tania Sinlae

Abstract


Abstrak

Di era digital yang terus berkembang, literasi digital menjadi kunci penting dalam mendorong inovasi dan kreativitas, terutama bagi perempuan yang ingin mengembangkan potensi kewirausahaan mereka. Kegiatan ini bertujuan untuk memberikan pelatihan kewirausahaan dan digital marketing, agar para mendapatkan pengetahuan tentang kegiatan wirausaha dan memanfaatkan teknologi digital dalam mengembangkan kegiatan wirausaha mereka. Penggunaan metode yang diterapkan dalam kegiatan pengabdian pada masyarakat ini adalah ceramah, diskusi, pelatihan dan pendampingan bagi mitra dengan target luaran yang ingin dicapai adalah mitra dapat memiliki pemahaman dan pengetahuan tentang kewirausahaan dan bagaimana mereka dapat menggunakan teknologi digital dalam berwirausaha. Hal ini dikarenakan, kelompok perempuan GMIT Genesaret Danau Ina Kota Kupang adalah mereka yang sudah memiliki skill namun pemanfaataannya belum maksimal karena masih menjalani wirausaha secara tradisional dan belum dimanfaatkan secara maksimal tekonologi digital. Hasil dari kegiatan ini membentuk pemahaman mitra untuk mempunyai pemikiran kedepan untuk memanfaatkan teknologi digital dan pemahaman yang lebih mendalam mengenai literasi digital.

 

Kata kunci: inovasi; kewirausahaan; literasi digital; perempuan; GMIT

 

Abstract

In the ever-growing digital era, digital literacy is an important key in encouraging innovation and creativity, especially for women who want to develop their entrepreneurial potential. This activity aims to provide entrepreneurship and digital marketing training, so that they gain knowledge about entrepreneurial activities and utilize digital technology in developing their entrepreneurial activities. The use of methods applied in this community service activity is lectures, discussions, training and mentoring for partners with the target output to be achieved is that partners can have an understanding and knowledge of entrepreneurship and how they can use digital technology in entrepreneurship. This is because the GMIT Genesaret Danau Ina Kupang City women's group are those who already have skills but their utilization has not been maximized because they are still doing traditional entrepreneurship and have not utilized digital technology optimally. The results of this activity form an understanding of partners to have forward-thinking to utilize digital technology and a deeper understanding of digital literacy.

Keywords: innovation; entrepreneurship; digital literacy; women; GMIT.


Keywords


innovation; entrepreneurship; digital literacy; women; GMIT.

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References


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DOI: https://doi.org/10.31764/jpmb.v9i2.29071

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