Penyuluhan aman dalam berbisnis pada usaha kue dan snack di Keluruahan Talang Jambe Palembang

Ahmad Sanmorino, Rendra Gustriansyah, Shinta Puspasari

Abstract


Abstrak

Maraknya penipuan digital melalui WhatsApp dan media sosial menjadi ancaman serius bagi pelaku usaha kue dan snack rumahan di Kelurahan Talang Jambe, Palembang. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan meningkatkan literasi digital pelaku usaha dalam mengidentifikasi dan mencegah modus penipuan daring. Metode yang digunakan meliputi presentasi materi dan diskusi interaktif, dengan pendekatan berbasis teori Digital Literacy dan Technology Acceptance Model (TAM). Kegiatan ini dilaksanakan pada Mei 2025 dengan melibatkan pelaku UMKM lokal. Hasil evaluasi menunjukkan peningkatan pemahaman peserta terhadap berbagai jenis penipuan, dari rata-rata 65% sebelum kegiatan menjadi 90,8% setelahnya. Diskusi juga mengungkap pengalaman peserta yang sebelumnya nyaris menjadi korban penipuan. Temuan ini menunjukkan bahwa pendekatan edukatif langsung efektif meningkatkan kesadaran dan kesiapsiagaan digital pelaku usaha. Diharapkan kegiatan ini dapat direplikasi untuk memperkuat keamanan digital UMKM secara lebih luas.

 

Kata kunci: keamanan digital; usaha kue dan snack; penipuan online; pengabdian kepada masyarakat.

 

Abstract

The rise of digital fraud through WhatsApp and social media poses a serious threat to home-based cake and snack businesses in Talang Jambe, Palembang. This Community Service (PkM) initiative aimed to enhance digital literacy among business owners by equipping them with practical knowledge to identify and prevent common online scams. The program employed presentations and interactive discussions, guided by the frameworks of Digital Literacy and the Technology Acceptance Model (TAM). Conducted in May 2025, the activity engaged local micro-entrepreneurs who actively use digital platforms for marketing. Evaluation results showed a significant increase in participants’ understanding of various types of fraud—from an average of 65% before the program to 90.8% afterward. Discussions revealed that several participants had previously been close to falling victim to such scams. These findings highlight the effectiveness of direct educational approaches in strengthening cybersecurity awareness. The program is expected to serve as a model for similar efforts aimed at improving the digital resilience of MSMEs.

 

Keywords: digital security; cake and snack business; online fraud; community service.


Keywords


digital security; cake and snack business; online fraud; community service.

Full Text:

PDF

References


Abiib, S., Khodjet-El-khil, H., El-Akouri, K., Bux, R. I., Rezoug, Z., Abualainin, W., … Al-Shafai, M. (2024). Qatar’s genetic counseling landscape: Current insights and future prospects. Genetics in Medicine Open, 101866. https://doi.org/10.1016/j.gimo.2024.101866

Ahmed, U., Lin, J. C.-W., & Srivastava, G. (2022). Mitigating adversarial evasion attacks of ransomware using ensemble learning. Computers and Electrical Engineering, 100, 107903. https://doi.org/10.1016/j.compeleceng.2022.107903

Alawida, M., Omolara, A. E., Abiodun, O. I., & Al-Rajab, M. (2022). A deeper look into cybersecurity issues in the wake of Covid-19: A survey. Journal of King Saud University - Computer and Information Sciences, 34(10), 8176–8206. https://doi.org/10.1016/j.jksuci.2022.08.003

Aldino, A. A., Tsai, Y.-S., Mello, R. F., Gašević, D., & Chen, G. (2024). Enhancing Feedback Quality at Scale: Leveraging Machine Learning for Learner-Centered Feedback. Computers and Education: Artificial Intelligence, 7, 100332. https://doi.org/10.1016/j.caeai.2024.100332

Aulia, A. N., Maulana, D. A., Shaffani, Y. S., Brahmantiyo, I. N., & Firmansyah, B. A. (2024). Penyuluhan dengan Metode Ceramah dan Diskusi Bersama Tentang Pencegahan Stunting Melalui Peran Orang Tua di Posyandu Dusun Curahwaru Desa Gambirono. SEJAGAT : Jurnal Pengabdian Masyarakat, 1(1), 18–21. https://doi.org/10.25047/sejagat.v1i1.5017

Dada, D., Laseinde, O. T., & Tartibu, L. (2023). Student-Centered Learning Tool for Cognitive Enhancement in the Learning Environment. Procedia Computer Science, 217, 507–512. https://doi.org/10.1016/j.procs.2022.12.246

Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13, 3.

Dhawan, S., Hegelich, S., Sindermann, C., & Montag, C. (2022). Re-start social media, but how? Telematics and Informatics Reports, 8, 100017. https://doi.org/10.1016/j.teler.2022.100017

Jáñez-Martino, F., Alaiz-Rodríguez, R., González-Castro, V., Fidalgo, E., & Alegre, E. (2023). Classifying spam emails using agglomerative hierarchical clustering and a topic-based approach. Applied Soft Computing, 139, 110226. https://doi.org/10.1016/j.asoc.2023.110226

Nevado-Catalán, D., Pastrana, S., Vallina-Rodriguez, N., & Tapiador, J. (2023). An analysis of fake social media engagement services. Computers & Security, 124, 103013. https://doi.org/10.1016/j.cose.2022.103013

Ng, W. (2012). Can we teach digital natives digital literacy?. Computers & Education, 59, 3. https://doi.org/10.1016/j.compedu.2012.04.016

Nie, X., Xing, J., Li, Q., & Xiao, F. (2025). Intrusion detection algorithm of wireless network based on network traffic anomaly analysis. Egyptian Informatics Journal, 30, 100689. https://doi.org/10.1016/j.eij.2025.100689

Safaei Pour, M., Nader, C., Friday, K., & Bou-Harb, E. (2023). A Comprehensive Survey of Recent Internet Measurement Techniques for Cyber Security. Computers & Security, 128, 103123. https://doi.org/10.1016/j.cose.2023.103123

Sanmorino, A., Gustriansyah, R., & Puspasari, S. (2024). ENHANCING ELEMENTARY STUDENT’S KNOWLEDGE THROUGH WEB SECURITY FUNDAMENTALS COUNSELING. JMM (Jurnal Masyarakat Mandiri), 8(2), 1851. https://doi.org/10.31764/jmm.v8i2.21724

Sanmorino, A., Gustriansyah, R., & Puspasari, S. (2025). Penyuluhan Aman Berkomunikasi Melalui Whatsapp pada Ponpes di Kelurahan Talang Jambe Palembang. RESWARA: Jurnal Pengabdian Kepada Masyarakat, 6(1), 74–80. https://doi.org/10.46576/rjpkm.v6i1.4937

Sarker, O., Jayatilaka, A., Haggag, S., Liu, C., & Babar, M. A. (2025). Understanding practitioners’ challenges and requirements in the design, implementation, and evaluation of anti-phishing interventions. Journal of Systems and Software, 225, 112356. https://doi.org/10.1016/j.jss.2025.112356

Suryani, L. (2020). EFEKTIVITAS METODE CERAMAH DAN DISKUSI KELOMPOK TERHADAP KEPATUHAN REMAJA MENGKONSUMSI TABLET TAMBAH DARAH. JOMIS (Journal of Midwifery Science), 4(1), 46–54. https://doi.org/10.36341/jomis.v4i1.1110




DOI: https://doi.org/10.31764/jpmb.v9i4.31489

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

______________________________________________________

Jurnal Selaparang

p-ISSN 2614-5251 || e-ISSN 2614-526X

 

EDITORIAL OFFICE: