STORYNOMICS-BASED EDU-TOURISM: STRATEGI PENINGKATAN KAPASITAS DIGITAL UMKM DAN HOMESTAY DI DESA WISATA KEBANGSAAN

Farid Asfari Rahman, Made Bambang Adnyana, Joko Mijiarto

Abstract


This community service program was implemented in Kebangsaan Tourism Village, Situbondo, East Java, aiming to enhance the capacity of local MSME actors, homestay managers, and the community in utilizing digital storytelling as a tourism promotion strategy. The main problems identified include conventional promotional practices, limited digital skills, and a lack of understanding of narrative-based marketing. The program employed a comprehensive method consisting of outreach, training, workshops, mentoring, field practice, and evaluation through pre-test and post-test. The results indicate a significant improvement in participants’ understanding of storytelling concepts (from ±20% to ±90%), visual content production skills (±25% to ±90%), and digital publication ability (±30% to ±85%). Participants successfully produced photos and videos that integrated local narratives into social media content, thereby strengthening the branding of Kebangsaan Tourism Village. Despite challenges such as limited technological devices, difficulties in composing promotional captions, and unstable internet connectivity, adaptive solutions including the provision of simple devices, caption templates, and scheduled publishing strategies were effective. This program demonstrates that a storynomics-based edu-tourism homestay approach is effective in fostering creative, inclusive, and sustainable community-based tourism development.


Keywords


Digital Storytelling; Msmes; Homestay; Tourism Village; Community Service

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DOI: https://doi.org/10.31764/jce.v4i2.34380

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