Pendampingan transformasi digital pada Sanggar Nampani melalui pengembangan website dan konten kreatif

Abstract

Abstrak

Transformasi digital menjadi kebutuhan bagi komunitas seni dan budaya dalam memperluas penyebaran informasi dan memperkuat branding organisasi. Sanggar Nampani di Desa Kampunganyar, Kecamatan Glagah, Kabupaten Banyuwangi, telah memanfaatkan Instagram, TikTok, dan YouTube sebagai sarana publikasi, tetapi belum memiliki website sebagai media informasi yang terintegrasi. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan mengembangkan website sebagai pusat informasi digital sekaligus meningkatkan pemahaman pengelola dalam mengelola media digital dan konten kreatif. Kegiatan dilaksanakan pada 29–30 Juni 2026 dengan melibatkan 14 peserta yang terdiri atas pemilik, pengurus, dan anggota Sanggar Nampani. Metode pelaksanaan meliputi observasi dan wawancara, analisis kebutuhan, perancangan dan pengembangan website, implementasi, pendampingan, serta evaluasi. Website dikembangkan menggunakan Content Management System (CMS) WordPress dengan bantuan plugin Elementor dan dilengkapi halaman Beranda, Katalog, Produk, Event, Galeri, Berita, dan Tentang. Pendampingan dilakukan melalui penyampaian materi, demonstrasi, diskusi, dan praktik langsung. Evaluasi dilakukan menggunakan observasi, wawancara, serta pre-test dan post-test dengan 10 pernyataan berskala Likert. Hasil evaluasi menunjukkan bahwa rata-rata skor pemahaman peserta meningkat dari 1,89 pada pre-test menjadi 4,15 pada post-test, dengan peningkatan sebesar 2,26 poin pada skala Likert 1–5. Kenaikan skor tersebut menggambarkan peningkatan persepsi pemahaman peserta pada instrumen post-test, tetapi belum membuktikan peningkatan keterampilan praktis atau efektivitas branding digital. Website yang dihasilkan menyediakan sarana publikasi terpusat, sedangkan kemandirian pengelola dan keberlanjutan pengelolaan masih memerlukan evaluasi lanjutan.

Kata kunci: transformasi digital; website; konten kreatif; branding digital; pengabdian kepada masyarakat

Abstract

Digital transformation has become an important need for arts and cultural communities to expand information dissemination and strengthen organizational branding. Sanggar Nampani in Kampunganyar Village, Glagah District, Banyuwangi Regency, has utilized Instagram, TikTok, and YouTube as publication platforms but did not previously have an integrated website as a centralized information medium. This Community Service Program aimed to develop a website as a digital information center while improving the understanding of Sanggar Nampani’s management in managing digital media and creative content. The program was conducted on June 29–30, 2026, involving 14 participants comprising the owner, administrators, and members of Sanggar Nampani. The implementation methods included observation and interviews, needs analysis, website design and development, implementation, mentoring, and evaluation. The website was developed using the Content Management System (CMS) WordPress with the Elementor plugin and included Home, Catalog, Products, Events, Gallery, News, and About pages. Mentoring activities were conducted through material delivery, demonstrations, discussions, and hands-on practice. Evaluation was conducted through observation, interviews, and pre-test and post-test questionnaires consisting of 10 statements using a five-point Likert scale. The evaluation results showed that the participants’ average understanding score increased from 1.89 in the pre-test to 4.15 in the post-test, representing an increase of 2.26 points on a 1–5 Likert scale. This score difference reflects an increase in participants’ self-reported understanding in the post-test responses, but it does not establish improved practical skills or digital-branding effectiveness. The website provides a centralized publication platform, while independent management and long-term sustainability require further evaluation.

Keywords: digital transformation; website; creative content; digital branding; community service