PELATIHAN PEMBUATAN PRODUK WELLNESS LULUR “BLACK SCRUB” SEBAGAI PRODUK PARIWISATA EKONOMI KREATIF DESA

Abstract

Abstrak: Pengembangan Desa Wisata kian gencar dilakukan sejumlah daerah di Indonesia. Desa Pajangan memiliki tanah dan tanaman yang subur, perairan yang bagus dan suasana alam yang asri jauh dari polusi yang dapat mendukung berkembangnya menjadi desa wisata yang lebih baik. Potensi tersebut belum dimaanfaatkan secara baik oleh masyarakat sehingga belum mampu meningkatkan perekonomian masyarakat secara signifikan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mendiskripsikan kegiatan pengabdian yang telah dilakukan dalam upaya pengembangan pariwisata ekonomi kreatif desa melalui pelatihan produk wellness yaitu lulur herbal “Black scrub”. Kegiatan pengabdian kepada masyarakat (PKM) pengembangan pariwisata ekonomi kreatif desa melalui pelatihan produk wellness ini dilakukan pada bulan juni - september 2022 meliputi kegiatan survey permasalahan mitra, pengurusan perizinan PKM, FGD hasil temuan masalah mitra, Sosialisasi kegiatan, pelatihan lulur herbal ”Black Scrub”, pelatihan pemasaran, penjualan produk, Monitoring dan Evaluasi kegiatan. Evaluasi kegiatan dilakukan dengan mengisi lembar tilik yang berisi list kemampuan mitra dalam memproduksi lulur. Mitra dalam kegiatan ini adalah kelompok pengusaha jamu dan pengurus wisata bumi Ganjaran yang berjumlah total 36 orang. Pengembangan pariwisata ekonomi kreatif desa melalui pelatihan produk wellness yaitu lulur herbal “Black scrub” mampu meningkatkan skill mitra sebesar > 75% indicator yang telah ditetapkan dalam pengolahan sumber daya alam menjadi produk unggulan desa wisata. Adanya produk unggulan dari desa wisata menjadi sumber peningkatan ekonomi tersendiri.

Abstract: The development of tourist villages is increasingly being carried out by a number of regions in Indonesia. Pajangan Village has fertile soil and plants, good waters and a beautiful natural atmosphere away from pollution which can support its development into a better tourism village. This potential has not been utilized properly by the community so that it has not been able to significantly improve the community's economy. This community service activity aims to describe the community service activities that have been carried out in an effort to develop village creative economic tourism through training on wellness products, namely the "Black scrub" herbal scrub. Community service activities (PKM) for the development of rural creative economy tourism through training on wellness products are carried out in June - September 2022 including survey activities for partner problems, PKM licensing arrangements, FGD findings on partner problems, socialization of activities, "Black Scrub" herbal scrub training, marketing training, product sales, Monitoring and Evaluation of activities. Evaluation of activities is carried out by filling out a check sheet containing a list of partners' capabilities in producing scrubs. The partners in this activity were a group of herbal medicine entrepreneurs and the management of the Ganjaran earth tour, which totaled 36 people. The development of rural creative economy tourism through training on wellness products, namely the "Black scrub" herbal scrub, is able to increase partners' skills by > 75% of indicators that have been set in processing natural resources into superior products for tourist villages. The existence of superior products from tourist villages is a separate source of economic improvement.