SOSIALISASI LITERASI DIGITAL DAN VILLAGE BRANDING BERBASIS WEBSITE

Aris Kusumawati; Annisa Nur Salsabilla; Nazhiva Salma Putri Iswantoro

doi:10.31764/jmm.v8i4.25327

SOSIALISASI LITERASI DIGITAL DAN VILLAGE BRANDING BERBASIS WEBSITE

Aris Kusumawati, Annisa Nur Salsabilla, Nazhiva Salma Putri Iswantoro

Abstract

Abstrak: Inovasi Teknologi Informasi (TI) berbasis potensi lokal desa menjadi perhatian di era digital. Ketertarikan mengadopsi website sebagai media village branding secara tepat meningkatkan kebutuhan sosialisasi terkait literasi digital bagi warga desa. Hal serupa dialami oleh Kelompok Ternak Sumber Pangan Desa Kebonsari yang dikenal sebagai Kampung Bebek dan Telur Asin. Kebutuhan sosialisasi disebabkan karena kurangnya skill dan pengetahuan masyarakat desa terkait teknologi tepat guna. Berdasarkan permasalahan tersebut, tim abdimas memberikan sosialisasi untuk membantu masyarakat meningkatkan pengetahuan terkait literasi digital dan village branding kepada 12 warga desa yang berpengaruh dan berkepentingan terhadap keberlanjutan kelompok ternak. Materi pelatihan disusun berdasarkan target sosialisasi dan karakteristik peserta. Pelatihan diberikan menggunakan metode ceramah selama 120 menit oleh tim abdimas. Evaluasi kegiatan dilakukan dengan cara penyebaran lembar checklist berdasarkan tujuh indikator capaian. Hasil evaluasi menunjukkan bahwa sosialisasi ini berhasil meningkatkan literasi digital dan village branding bagi peserta dengan rata-rata nilai capaian sebesar 83 poin.

Abstract: Information Technology (IT) innovation based on local village potential is becoming a concern in the digital era. Interest in adopting websites as village branding media appropriately increases the need for socialization regarding digital literacy for village residents. A similar thing was experienced by the Sumber Pangan Livestock Group in Kebonsari Village, known as the Salted Duck and Egg Village. The need for socialization is caused by the village community's lack of skills and knowledge regarding appropriate technology. Based on these problems, the community service team provided outreach to help the community increase knowledge regarding digital literacy and village branding to 12 village residents who are influential and have an interest in the sustainability of livestock groups. Training materials are prepared based on socialization targets and participant characteristics. Training was provided for 120 minutes by the community service team. Evaluation of activities is carried out by distributing checklist sheets based on seven achievement indicators. The evaluation results show that this socialization was successful in increasing digital literacy and village branding for participants with an achievement score of 83 points.

Keywords

Digital Literacy; Website; Village Branding; Community Empowerment.

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DOI: https://doi.org/10.31764/jmm.v8i4.25327