DIVERSIFIKASI PRODUK UMKM KUE SOES MELALUI PELATIHAN PEMBUATAN ROTI DAN KUE UNTUK PENINGKATAN DAYA SAING
Abstract
Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) sebagai pilar ekonomi nasional kerap menghadapi tantangan stagnasi bisnis. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan daya saing UMKM melalui diversifikasi produk berbasis pelatihan roti dan kue. Mitra dalam program ini adalah UMKM Kue Soes AlGhani, usaha mikro yang dikelola oleh seorang pemilik usaha di Desa Cileunyi Wetan, Kabupaten Bandung. Metode PKM mencakup tiga tahap: (1) pra-kegiatan (identifikasi masalah); (2) pelaksanaan (pelatihan pemilihan bahan baku berkualitas, teknik pengolahan modern-higienis, dan diversifikasi produk sesuai tren pasar); dan (3) pasca-kegiatan (evaluasi). Dampak program meliputi peningkatan varian produk dari 2 menjadi 16 jenis, kenaikan omset tiga kali lipat (Rp10-12 juta per bulan), dan peningkatan keterampilan mitra-hard skills (teknik produksi) dari 60% menjadi 93% dan soft skills (pemecahan masalah, pemasaran) dari 67% menjadi 87%. Kendala utama mencakup ruang produksi terbatas dan fluktuasi kualitas bahan baku. Simpulan PKM menunjukkan bahwa pelatihan praktis efektif mendorong diversifikasi produk dan ketahanan usaha. Rekomendasi mencakup pendampingan lanjutan serta integrasi inovasi produk dan strategi pemasaran untuk keberlanjutan UMKM.
Abstract: Micro, Small, and Medium Enterprises (MSMEs), as a national economic pillar, often face challenges of business stagnation. This Community Service Program (PKM) aims to enhance the competitiveness of MSMEs through product diversification based on bread and cake training. The program partner is UMKM Kue Soes AlGhani, a micro-business managed by a single owner in Cileunyi Wetan Village, Bandung Regency. The PKM method consists of three stages: (1) pre-activity (problem identification); (2) implementation (training on selecting quality raw materials, modern-hygienic processing techniques, and product diversification aligned with market trends); and (3) post-activity (evaluation). The outcomes include an increase in product variants from 2 to 16 types, a threefold rise in monthly revenue (IDR 10-12 million per month), and improved partner skills-hard skills (production techniques) from 60% to 93% and soft skills (problem-solving, marketing) from 67% to 87%. Key constraints include limited production space and fluctuations in raw material quality. The PKM findings demonstrate that practical training effectively drives product diversification and business resilience. Recommendations include continued mentoring and the integration of product innovation and marketing strategies for MSME sustainability.
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DOI: https://doi.org/10.31764/jmm.v9i2.30104
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