PENGUATAN KAPASITAS POKDARWIS MELALUI TOURISM STARTER KIT UNTUK PENGELOLAAN WISATA DESA BERBASIS ECOTOURISM

Abstract

Abstrak: Potensi wisata desa belum sepenuhnya ditransformasikan menjadi produk wisata yang terkelola, terpromosikan, dan berbasis partisipasi masyarakat. Kegiatan pengabdian ini bertujuan memperkuat kapasitas awal Pokdarwis dan aktor desa melalui pelatihan dan klinik praktik berbasis ecotourism menggunakan Oelbubuk Tourism Starter Kit. Kegiatan dilaksanakan pada 17 Juli 2026 dengan 30 peserta dari Pokdarwis, pemerintah desa, pemuda, UMKM, tokoh masyarakat, dan warga. Metode meliputi pelatihan, pemetaan partisipatif, penyusunan profil destinasi, paket wisata, storytelling, caption promosi, serta rencana aksi 30 hari. Evaluasi menggunakan pre-test dan post-test 20 butir serta verifikasi lima kategori produk praktik. Indikator kognitif ditetapkan apabila sekurang-kurangnya 75% peserta mengalami peningkatan skor individual, sedangkan indikator output ditetapkan apabila lima kategori produk tersedia sebagai draf yang memenuhi unsur minimum. Rata-rata skor meningkat 1,52% dari 98,5 menjadi 100, tetapi hanya 10% peserta mengalami peningkatan skor karena 90% telah mencapai skor maksimum sejak pre-test; dengan demikian indikator kognitif tidak tercapai. Sebaliknya, indikator output tercapai melalui tersedianya peta potensi, draf profil destinasi, paket wisata, konten promosi, dan rencana aksi 30 hari.

Abstract: Village tourism assets had not been fully transformed into managed, promoted, and community-participatory tourism products. This community service program aimed to strengthen the initial capacity of tourism awareness groups and village actors through ecotourism-based training and practical clinics using the Oelbubuk Tourism Starter Kit. Conducted on 17 July 2026, the program involved 30 participants from tourism groups, village government, youth, microenterprises, community leaders, and residents. Methods included training, participatory mapping, destination profile development, tourism package design, storytelling, promotional captions, and a 30-day action plan. Evaluation used a 20-item pre-test and post-test and verification of five categories of practical outputs. Cognitive success required at least 75% of participants to show an individual score increase, while output success required all five product categories to be available as drafts meeting minimum elements. The mean score increased by 1.52%, from 98.5 to 100, but only 10% of participants improved because 90% had already reached the maximum score at pre-test; therefore, the cognitive indicator was not achieved. In contrast, the output indicator was achieved through a tourism potential map and drafts of a destination profile, tourism package, promotional content, and a 30-day action plan.