PROGRAM PELATIHAN SUSTAINING COMPETITIVE AND RESPONSIBLE ENTERPRISES MENDORONG UMKM BANGKIT DI ERA PANDEMI

Abstract

Abstrak: Dunia usaha telah terdampak oleh krisis COVID-19, tidak terkecuali untuk Usaha Mikro, Kecil, dan Menengah (UMKM). Tujuan pengabdian kepada masyarakat ini adalah memberikan pelatihan dan pendampingan kepada mitra terkait inovasi produk dan kemasan, kebersihan, pengendalian kualitas produk, tata letak, pemasaran digital, pencatatan keuangan dan peningkatan produksi 22 UKM di Kabupaten Bandung. Peserta pelatihan sebagian besar adalah perempuan. Fasilitator ditugaskan mendampingi mitra. Peningkatan usaha mitra didapat melalui penyelenggaraan pelatihan, diskusi, kunjungan lapangan, perencanaan, implementasi, dan evaluasi dengan pelatih. Di akhir program, sebuah pertemuan dirancang bagi para peserta mempresentasikan perubahan mereka dengan tujuan saling belajar satu sama lain dan memotivasi mereka untuk menggunakan pengetahuan yang telah didapat dengan berkelanjutan. Program ini juga dimonitor dan dievaluasi melalui kuesioner yang mengukur tingkat kepuasan para peserta, kegunaan dan kesesuaian program, serta evaluasi fasilitator. Hasil evaluasi dari peserta pelatihan menunjukkan bahwa sebanyak 81% peserta akan menerapkan dan 19% akan menerapkan sebagian dari materi yang diberikan. Perbaikan menonjol yang dilaporkan adalah perubahan perilaku kebersihan, kesehatan, dan keselamatan.

Abstract: Businesses have been impacted by the COVID-19 crisis, and Micro, Small, and Medium Enterprises (MSMs) are no exception. The purpose of this community service is to provide training and assistance to partners related to product and packaging innovation, cleanliness, product quality control, layout, digital marketing, financial records and increased production of 22 Small and Medium Entrepreneurships in District Bandung. The participants most of whom are women. Coach was assigned to assist a micro business in the program. The improvements of partners were obtained through holding workshops, discussions as well as paying on-site visits, planning, implementations, and evaluations with the coach. At the end of the program, a meeting was organized for the participants to present their improvements to learn from each other and to motivate them to use the knowledge continuously. The program was also monitored and evaluated through a questionnaire that measures the degree of satisfaction of the participants, the usefulness and suitability of the program, as well as an evaluation of the facilitator. The results of the evaluation of the training participants showed that as many as 81% of participants would apply and 19% would apply some of the material provided. The prominent improvement reported was the change in cleanliness, health, and safety behavior.